Laboratory Introduction

Under the trends of globalization, liberalization, and enterprise virtualization, Taiwan has gradually developed into a high-tech manufacturing hub in the Asia-Pacific region, with an increasingly important position in the global product supply chain. In addition to the necessary conditions of product price and quality, the key factors for domestic manufacturers to acquire and continuously retain foreign orders lie in delivery time, global logistics, and channel coordination capabilities.
Therefore, the purpose of establishing this laboratory is to combine the characteristics of Taiwan's "manufacturing service industry" and the concept of industry e-commerce derived from the internet. From a global perspective, we aim to think about the issues of product supply chain management and channel coordination, exploring forward-looking production and sales strategies and operational models for the 21st century, with the hope that the research outcomes will contribute to the development of Taiwan's industry.

Research Directions of this Laboratory:

• Inventory Management: replenishment, procurement, outsourcing, and virtual strategy.
• Joint production/inventory and marketing decisions in manufacturer-retailer channels.
• Channel Coordination in supply chains, including VMI (vendor managed inventory), buy-back & return policy, quantity discount, ABD (advanced booking discount), rebate, price protection, slotting allowance, on consignment, revenue sharing, SBT (scan-based trading), and JRP (joint replenishment program).
• Information Sharing in supply chains, including CPFR (collaborative planning for forecasting and replenishment), bullwhip effect, quick response practice, and VMI.
• Revenue Management: Also known as Perishable Asset Revenue Management, commonly referred to as revenue management, is widely used in industries such as airlines, hotels, cruise lines for seat control and retail of fashion products (e.g., clothing, high-tech products) to control demand and sales. Its main content is to maximize corporate revenue through certain production and sales management mechanisms (e.g., pricing strategies, resource and capacity allocation). Currently, revenue management technologies and concepts are actively applied to various types of internet businesses (e.g., internet services) and general service systems (e.g., car/videorentals) for optimal design and dynamic control. It is one of the most important management technologies of the new century.

Main Areas:

• Production and Sales Models & Inventory Management